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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
320 ratings and 196 comments received in the last 90 days.
18 September 2025
The salesman very pleasant and patient, however they couldn't give us the same part exchange price for the car after we had expressly asked if the offer would hold and were told it would if no more damage by manager at time of entering into deal
18 September 2025
Razzi was extremely helpful and pleasant. He assisted me to find the right car and helped me to complete the necessary steps to choosing and delivering the car.
17 September 2025
I can't fault the service I received in any way.
16 September 2025
As above
14 September 2025
Ellie was very helpful all The way through. She answered all enquiries very quickly and kept me informed from the first time I came in until I picked up my new car. She even offered to book an appointment to help me navigate my new car if needed
07 September 2025
Cheryl was so lovely and kind.
04 September 2025
Great customer service
31 August 2025
It would have been 5stars but when I picked up my new BMW, there was a scratch on the boot lid which had gone through the lacquer and they hadn't finished polishing off the wax. Bottom line the valeting of the car could have been better.
27 August 2025
Car was in stock and arrived quite quick. With my situation i needed the car to be handed over quicker than anticipated- BMW helped me with this and i had the car a day earlier than originally thought
18 August 2025
Service was fantastic. I was given test drive of car and also provided with complimentary drinks. The car was delivered quickly to the garage and when I arrived I was shown around the car and shown clearly how to use the features and app.
16 August 2025
Cheryl kept us updated from start to finish
14 August 2025
Professional service from start to finish
29 July 2025
Please see above in point (1).
29 July 2025
Again the staff especially Cheryl who looked after me and built my new car from scratch and was very helpful all the way through to end. Also Cheryl has sent me an email offering any help that I might need in the future that's very reassuring
29 July 2025
Raazi was very helpful and patient
23 July 2025
From the moment we walked into the BMW showroom. The staff were really friendly attentive and down to earth. We loved the experience of having the car presented to us.
22 July 2025
Delivery was earlier than expected
21 September 2025
Thoroughly professional.
20 September 2025
Great customer service and constant updates on the servicing of my vehicle.
20 September 2025
Thought the car might have been given a quick clean. Waiting time to pick up car was a tad excessive.
20 September 2025
my contact James was excellent.
20 September 2025
Credit to BMW Liverpool and their staff. Front of house staff were welcoming too.
20 September 2025
Comfortable and clean surroundings with a professional quality atmosphere
19 September 2025
Michael Crowe was really helpful and offered fantastic customer service.
18 September 2025
Holly and the team where a great support, explained the process clearly and really went above and beyond.
17 September 2025
The service team were very courteous and efficient.
16 September 2025
Professional approach to everything
16 September 2025
.
16 September 2025
Everything explained before the work was done.
16 September 2025
Work completed efficiently. Replacement vehicle provided.
15 September 2025
Polite friendly efficient service
15 September 2025
The experience and the team were good
14 September 2025
Sales person was as helpful as can be. Not too pushy and took care of us with refreshments while trying to get us the best deal possible.
14 September 2025
Fully fixed the issue, even adding in an extra plastic screw that was a pain to try and locate online, I thought that would not be included with the repair but it was. The price was also fantastic and the car was valated as an added bonus, thank you
14 September 2025
As above.
13 September 2025
As I've said before , some people not as helpful or caring as others . Should be trained the same way?
11 September 2025
As above
11 September 2025
Because the service was good.
10 September 2025
Morgan who looked after me was very helpful, got me and my car checked in quickly, advised on what I could get done on the car and as I needed to stay on site to do some work made sure I was looked after with drinks and snacks!
10 September 2025
At an already high price for a brake pad change to start with, then to be told further costs to get the rounded nut off, after having the car a full day, meant it wasn't a good experience.
10 September 2025
No issues as it was just an MOT
09 September 2025
Mike is an excellent front of house man. Manager Lyndsey and Advisor Rachael were very engagingly very professional and were a pleasure to deal with, being so knowledgeable and efficient. All a credit to BMW
09 September 2025
My car failed its MOT due to a slice in one of my run flat tyres. Unfortunately BMW couldn't help me due to the only tyre fitter being off work..which meant that I had to run around a few tyre shops to get the correct one..
09 September 2025
As above answer.
08 September 2025
From the 1st telephone call I received to book a 2 year service appointment to the final departure on the day.... Everything was exceptional.
08 September 2025
The car was dealt with when i arrived at the service centre and was returned to me 30 minutes after the time i was advised it would take.
08 September 2025
Very professional and well organised. Staff were polite and helpful.
08 September 2025
As above, but also and whilst it's very nice that you wash the car and hoover the inside, I'd have been tempted to do the boot as well - all or nothing I'd have suggested was a better option
08 September 2025
Persistent text and emails about completing this survey multiple times!
07 September 2025
This is the first time I have not had total satisfaction. Unfortunately having booked a date specifically linked to delivery of parts, I now have to have a second date for the car in the garage as a major part was not available to install.
06 September 2025
top quality service and aftercare
05 September 2025
Service from Scott was superb. Professional and went above and beyond.
05 September 2025
In relation to the lower arm replacement I am surprised that all new bolts and fixings weren't sent with the part supplied, in case they are required as was the case here.
05 September 2025
Attentive and friendly staff
05 September 2025
Vehicle reception on arrival was good but I asked for the car to be ready for 4.40 pm. Car delivered to Williams at 09.20am. I got a text to say car on time for 5pm finally collected car after 50 min wait at 17.45. Not impressed.
03 September 2025
My support for the day was Naseema (Williams Liverpool). She was polite, friendly, helpful and efficient.
03 September 2025
Couldn't ask for more
03 September 2025
First class yet again, total satisfaction and a feeling of being in safe and secure hands of professionals.
03 September 2025
Friendly and efficient staff, work done on time as promised
03 September 2025
Way too many emails, text messages and phone calls just to book a car. Requested services not provided ie.
02 September 2025
Very happy with diagnostic and great service. Drop off really good, 20 minutes wait for collection, after being told it was ready. It would be nice if they offered to reduce the diagnostic price if I used Williams for the suggested work.
02 September 2025
service/mot/jobs got done as expected
01 September 2025
5 star were my favourite band growing up
01 September 2025
The staff are very helpful and friendly, but the long wait is poor.
31 August 2025
Friendly staff
30 August 2025
I was greeted by Holly who was very helpful, and she took complete control and explained when my car would be ready to be picked up. She was there when I picked the car up and thankfully my MOT was competed and service in one day.
29 August 2025
Service centre adhered to time
27 August 2025
Disappointed is an understatement of the service we have had from BMW on our previous 3 visits and i gave the benefit of the doubt as you promised a vallet which hasn't been completed barely looked like it had a hoover for 30 seconds I fear now we w
26 August 2025
Very satisfied. Rachel McMurray who has helped me on the three occasions I had to visit, could not do enough to help and ensured my issue was resolved.
26 August 2025
Rachael was first class she looked after me kept me informed, and the work on the car was excellent
26 August 2025
Great efficient service
26 August 2025
Just made it easy when this stuff can normally be a pain
26 August 2025
Not enough feedback on the issue it was in for.
25 August 2025
Ideal appointment time and work was completed within the time specified
25 August 2025
Kept me informed about my vehicle
25 August 2025
Rachel excellent
25 August 2025
Pleasant staff
24 August 2025
BMW would not give me a record of the work that had been carried out on my vehicle. I wasn't charged for the work, but will still have preferred a record to keep with the vehicle paperwork.
23 August 2025
Excellent from start to finish. Good communication prior to the service appointment. Very pleasant chap at initial reception. Rachel at Service Reception was very pleasant, efficient and helpful. Good communication while the car was worked on.
23 August 2025
Steering Wheel was grubby after the service
23 August 2025
Professional, polite and kept meaning up to date.
21 August 2025
Scott was very polite and helpful
21 August 2025
Williams BMW have gone that 'extra mile' to resolve my car's issues
21 August 2025
Delt with my car quickly
20 August 2025
It was a callback on my car so not paying the the works done but you would never have guessed very polite and professional again .
19 August 2025
Kept informed by phone and reminded by email
19 August 2025
Staff are always very polite and helpful. The waiting area is comfortable and I'm able to work there also which is a bonus. I've noticed that I'm having problems with the app in the last few days and would appreciate a follow up call
19 August 2025
Been there twice beige for dam issue previously fixed u see warranty, fixed symptom not cause third time compressor broke as well as bellows, this must he a been underlying fault all along but not identified previously
18 August 2025
Service was supposed to include a valet, the car wash was very poor with missed areas and water streaks all over the car.
18 August 2025
It was very easy to book an appointment via phone and they gave me the earliest date available which fit around my schedule. Williams also honoured a 20% off service deal that they informed me about a number of weeks prior to me booking.
18 August 2025
The customer service was faultless, I dealt with Scott Davies, he was lovely and approachable. I turned up later then planned and it wasn't a issue and everything still got resolved on my car.
17 August 2025
Checking the vehicle in and out was very quick and easy. Staff didn't pressurise into buying additional services.
17 August 2025
Same as above
16 August 2025
Very satisfied
14 August 2025
Asked for my vehicle to be ready for 1 o'clock which they said would be ok. Did not get a phone call so went back to garage and had to wait. This thing about on line payment confused me I was actually there yet I had to go through the paying app??
14 August 2025
Rachel was amazing and kept me updated the whole time
14 August 2025
Good service
13 August 2025
No complaints whatsoever. It was very good service.
12 August 2025
My service team advisor was Rachel. Although I had a small issue with my car which needed to be dealt with Rachel was extremely helpful, empathetic and went over and above what was expected to get the issue resolved.
12 August 2025
Work was done efficiently.
12 August 2025
From before car drop-off to after pick up- could not be any better
11 August 2025
Cost is high
10 August 2025
Excellent customer service throughout. Very impressed with standard of work, even down to complimentary car wash that had no water stains as can usually be the case when rushed.
10 August 2025
They deserve five stars
09 August 2025
Kept me updated with repairs , however unable to guarantee to won't happen a 4th time
07 August 2025
Replacement part was fitted and the car was returned valeted. Thanks
07 August 2025
Job done quickly, car checked over and pending issues highlighted.
07 August 2025
Rachel was an absolute pleasure to deal with and from now on I'll ask for her all the time if possible
06 August 2025
Customer service is very good and appreciated
05 August 2025
The team who looked after me were fantastic, Neseema Akhtar, Mark Stocksborough, and Alan Corish. They kept me updated throughout the mot & service, they sent me a video of the condition of the car and it was valeted before returning it to me. Thanks
05 August 2025
They had given my car a clean
05 August 2025
very good
05 August 2025
As explained above.
04 August 2025
Easy from start to finish
04 August 2025
Obviously my vehicle is my pride and would like to know the engineers are A1 and always leave my car at a good quality and working order
04 August 2025
Very helpful staff, kept informed of progress of service
04 August 2025
As above
03 August 2025
Happy with the courtesy car provided whilst work is being carried out, was a shortage of cars but Holly got it sorted
02 August 2025
I was seen on the day with all issues sorted. Also appreciated the check of the car and the cleaning service.
02 August 2025
Because you did what you had to do and car returned clean and tidy
01 August 2025
Service was excellent. Recall issues were dealt with on the same day which I was very happy about. Holly was brilliant throughout.
01 August 2025
Comments like:it is the futurewhen I couldn't find my credit Card on the list of acceptable cards for your payment system. Eventually I paid by bank transfer not before your guy seemed to show his impatience, at my progress.
31 July 2025
The staff at Williams were brilliant to deal with. Special mention to Rachel McMurray on service desk and Dan (Master tech) who could not have done anymore to help get my car repaired.
31 July 2025
Wasn't really given any feedback after I collected my car for the recall it went in for!
30 July 2025
Texture was efficiently replaced with good communication
29 July 2025
I was told my car would be ready at 4pm but it was t till 5.15pm
28 July 2025
Excellent service
28 July 2025
Did a thorough overhaul.
28 July 2025
Very qick service friendly thanks
28 July 2025
I have raised a formal complaint
27 July 2025
Not impressed
26 July 2025
Polite, professional and prompt.
26 July 2025
Rachel was superb and made the whole process easy
26 July 2025
Let down by impersonal AI answering machine
26 July 2025
Your service manager said she would approach BMW for the repair. She has not got back to me. On Monday that will be a week even though she said it could take 72 hours.
26 July 2025
James was fantastic.very friendly.kept us updated throughout the day when my car was in for recall.plus my car was ready before i expected??
25 July 2025
Friendly and helpful staff, informed every step of the progress.
25 July 2025
Well can't really see what as been.do done on the car except for the wash and clean which wasn't the best.
24 July 2025
Seamless
24 July 2025
Very satisfied I was booked in provided with curtesy vehicle all with in space of 2 weeks. Well done.
23 July 2025
My car became faulty straight after service, and when I took it back, I was blamed for it and it was not looked at.
23 July 2025
As before easy and pleasant to deal with
23 July 2025
Service was good. Kept me informed and was on time for collection
22 July 2025
Good
22 July 2025
The service agent Dan was extremely pleasant and efficient in looking after my needs.
22 July 2025
Great customer service by the person handling my visit. Sadly didn't get his name.
21 July 2025
Rachel from Williams provided us with a smooth and easy process when bringing our car in for its service, I will recommend Williams Liverpool to all my family and friends.
21 July 2025
A1 service
21 July 2025
The customer service team is great. They are careful, helpful, and make sure everything is done well.
20 July 2025
Lynsey Meadows is an excellent ambassador for BMW Williams. She made me feel like an excellent customer
20 July 2025
Fantastic service quick and simple let me know everything that was going on and kept me well informed James was great when it came to picking up the car very professional and informative
19 July 2025
Get ne informed every step of the way
19 July 2025
See above
19 July 2025
????????????
19 July 2025
No communication between booking service department and actual service work shop when arranging collections times
19 July 2025
Helpfulll
18 July 2025
Again overall happy, as the curtsey car was extended when the work went into a second day due to you not having a part in. I have reduced the score as you had the car for 2 days and it was not washed or vacuumed as it has been other times.
17 July 2025
Simple process to book my car in. I did not receive the complimentary clean and vacuum as mentioned in our phone call. Loan car had a strong smell of vomit. I have found out that a brake fluid change is due next month. This could have have been done.
17 July 2025
James who was the customer advisor dealing with my car was so helpful and exceptionally professional. This was my first dealing with BMW and I had a brilliant first experience with the customer service. I was kept informed throughout the day.
16 July 2025
Still waiting for vehicle health report. Over a week it's been after multiple phone calls too. Nobody any help on phone either. I actually can't believe how bad of service you provide
16 July 2025
As advised above
15 July 2025
Excellent all round
14 July 2025
Most definitely not as good an experience as Haliwell Jones Southport. The car had a fault and was allowed to leave this shouldn't have happened. Also the car wasn't cleaned even though the car was picked up @ 4pm, and had been booked in for 6 weeks.
14 July 2025
Very satisfied. Big shout out to Michael on the front desk and the 2 staff who checked me in and out. Made the experience excellent
14 July 2025
After leaving my car from 9am , to wait after the the 5pm deadline was poor, it was a basic service, the area get like a staff canteen
14 July 2025
Quick and good communication from staff
14 July 2025
Kept fully informed. Comfortable waiting area with refreshments - no external local facilities available
14 July 2025
nothing was too much trouble
13 July 2025
Only small criticism is informed before the service car would be cleaned and vacuumed, this wasn't the case when I collected following the service.
12 July 2025
Easy payment system great contact from the team
12 July 2025
Still waiting for someone to contact me after I raised a complaint
11 July 2025
Some issues because Warranty was with Warranty Direct and not BMW
09 July 2025
Earlier I believe their service but after I got an experience I never recommend to anyone else.
09 July 2025
No problems overall. Non-phone communication could be better eg call back or replying to texts.
09 July 2025
I put my car in for service on Fri said I would be contacted when completed wasn't contacted Friday at all so I rang the service centre sat couldn't get through So I called back Monday to be told the lady who was dealing with me is absent all week
09 July 2025
Extremely satisfied. From start to finish, the service at Williams Liverpool was excellent. James Wilding ensured the work on the crankshaft, pulley, and tensioner was done efficiently and on time. The receptionist was very welcoming and hospitable,
07 July 2025
Efficient
07 July 2025
I had a problem, which was not immediately straightforward, but I felt that Rachel worked with me to find a plan that would bring us to a sensible solution.
07 July 2025
Lack of update and only got my car back when I asked
06 July 2025
You didnt follow any of the instructions You returned the car dirty You returned the car with an empty coolant reservoir
06 July 2025
Customer service wasn't bad at Liverpool Williams.
06 July 2025
Didn't resolve main issue.
06 July 2025
As per above. Work was done quickly so i will say that was the main thing
05 July 2025
See above
05 July 2025
All completed with no issues
04 July 2025
Alloyed time
04 July 2025
As I said above, it was a great service
04 July 2025
I was really satisfied with the service however I have always used Halliwell Jones in Warrington in the past and they always clean and mini valet your vehicle when requiring any work done. I expected this same service from you.
04 July 2025
See above
02 July 2025
The user experience is brilliant from the moment you walk through the door
02 July 2025
Fault appeared following previous service, booked in quickly and rectified... very efficient and very prompt
02 July 2025
Everything when smoothly. Good communication. Rachel very helpful and courteous and informed me of the solution to the breaks problem.
01 July 2025
Excellent service
30 June 2025
Just good service
30 June 2025
Very happy
19 September 2025
I was kept informed at all times by rishi . He answered any questions I had. Nothing was a problem for him . I collected my car on Monday 15th sep . My car was put in a special showroom i was giving Williams presents and the big reveal was amazing.